//Whiskey firm CEO battles price-gouging on N95 masks, organizes staff to ship provides to frontline employees

Whiskey firm CEO battles price-gouging on N95 masks, organizes staff to ship provides to frontline employees

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Reports of price-gouging for important provides used to guard towards the coronavirus have been making headlines throughout the nation. These provides usually embody the N95 face masks, generally utilized by well being professionals who’re on the entrance strains battling COVID-19.

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Fawn Weaver, the founder and CEO of Uncle Nearest Whiskey, noticed the danger this was creating for well being care employees and took motion.

“I thought, ‘Let’s just pay the high prices of the N95 masks,’” defined Weaver. “Because it’s more important to keep these people alive, that are on the front lines, than to go back-and-forth over pricing. And we literally bought as many as we could find.”

“It's been amazing to see who is in our whiskey family, and really give them back something meaningful,” said Uncle Nearest Whiskey CEO Fawn Weaver.

“It’s been amazing to see who is in our whiskey family, and really give them back something meaningful,” stated Uncle Nearest Whiskey CEO Fawn Weaver.
(Uncle Nearest Whiskey)

Weaver initially purchased $40,000 price of masks from completely different producers from everywhere in the world, with the intention of delivering them to those that want them most. The truth is, Weaver and the Uncle Nearest staff have already delivered greater than 1,000 masks to well being care employees in New York, Georgia, California and Tennessee. They’re not stopping there.

“We’ve got another shipment of 5,000 that is on its way,” stated Weaver. “The second it hits the distillery, it’s going right back out because we have requests for every single one.”

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Weaver is prioritizing sending masks to the entrance strains. She’s instructing those that work at medical facilities or hospitals that deal with COVID-19 sufferers to e mail her their mailing addresses, together with an image of badges or enterprise playing cards that establish their place of job. The Uncle Nearest staff then takes it upon themselves to get these N95 masks out as quickly as doable.

Weaver stated it is also been an eye-opening expertise, particularly after studying of sure teams that could not get masks.

“I’ve learned that some places weren’t giving masks and protective gear to anyone outside of doctors, and the top nurses, because that’s all they had,” defined Weaver. “So then you have all of these orderlies and folks getting sick because they’re running around the hospital where nobody is protected…I’ve also gotten requests from fire chiefs and police chiefs, and I mean, all of these people are on the front lines.”

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Weaver established Uncle Nearest 1856 Premium Whiskey in 2017, with a enterprise mannequin highlighting variety and an inclusive work setting. However she usually says the corporate is about extra than simply whiskey (Uncle Nearest usually makes use of the hashtag #morethanwhiskey in its social media posts), and amid the coronavirus disaster, she’s persevering with to show Uncle Nearest is admittedly greater than whiskey.

“It’s been amazing to see who is in our whiskey family, and really give them back something meaningful,” stated Weaver. “We’re actually going to send you something that we hope, we pray, is going to keep you alive. I don’t think many people get to do that in their lifetime, so to be able to do it is really remarkable.”

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⁣⁣Emily DeCiccio is a reporter and video producer for Fox Information Digital Originals. Tweet her @EmilyDeCiccio