Judges in Switzerland rejected a case by the nation’s Federal Institute of Mental Property that demanded the brand be restricted as a result of they stated the picture was offensive to the non secular beliefs of some residents.
The institute stated the brand — a stag with a cross between its antlers — may offend the nation’s Christians because of the non secular image on every bottle. That they had blocked makes an attempt by the German model to increase its trademark past alcohol and clothes.
Judges stated whereas the story behind the brand comes from an outdated Christian story, the fashionable shopper associates it with the alcohol.
They dominated the “intensive” use of the picture by Jägermeister had “weakened its non secular character” over time and nobody was prone to be offended, in accordance with Swissinfo.
The brand’s origin stems from the eighth-century legend of St. Hubertus.
Earlier than changing into the “Apostle of the Ardennes,” St. Hubertus was a loyal hunter who was chasing a stag on Good Friday morning when he acquired a imaginative and prescient of a glowing crucifix between the animal’s antlers.
Legend says a heavenly voice spoke to him about dwelling a extra holy life and he transformed to Christianity after that revelation.
Contemplating it is now the 21st century, Jägermeister is free to make use of the brand for all promotional actions and merchandise in Switzerland — together with cosmetics, cellphones, or telecommunications companies.